I teach leaders to see the field and build strategies that consistently outperform.
Caitlin Huxley is an expert campaign strategist, certified project manager, and history buff with a passion for empowering new candidates to overcome challenges and achieve success in their campaigns.
Before founding Huxley Strategies and developing the Campaign Managers Toolbox, Caitlin served as Data Director and Strategic Consultant for the Illinois State House Republican Organization and the Illinois Opportunity Project. Together, they successfully rebuilt party infrastructure, elected Republicans to the state legislature, and defeated a liberal tax amendment.
Today, Huxley Strategies trains, develops, and equips candidates and organizations with data-driven strategies to navigate the political landscape and achieve their goals. Over the past decade, Caitlin's clients have consistently outperformed the average, implementing forward-thinking policies and transforming their states.
Let's discuss how data-driven campaign strategies can help you achieve your goals and outperform the competition.
After 15 years in the field, one lesson sticks harder than any poll number or predictive model: people stay where they feel seen. That's exactly why your volunteer retention plan is your ground game.
Contact Stacking is about reaching the right people, in the right way, at the right time. That's the game. It means blending every outreach channel into one responsive system where every touch builds on the last.
Most campaigns wait too long to start knocking on doors. They wait until they're fully staffed and fully funded, until there's a yard sign design, and they have walk cards in-hand. By the time they finally launch their field program...
I recently attended an event that was the first of its kind in Europe: the Political Tech Summit in Berlin. It was full of campaign focused discussions, like what went right/wrong in the last European elections.
Two things can be true simultaneously: every race is unique and every race that has enough of a budget will see direct mail sent to voters. Cycle after cycle, campaigns have relied on mail programs.
Summer is when campaigns start to heat up. Voters start paying attention around the Fourth of July, and it creates a momentum that pretty much continues until Election Day.
Sun Tzu's manual has shaped the strategic thinking of leaders for centuries, highlighting the blend of calculation and intuition required for achieving victory on the battlefield.
A campaign plan is meant to be a living document, and the planning process is never truly over. Don't shy away from changing details you've settled on if new information comes to light.
Voter strategy is not a one-size-fits-all solution. If you're not tailoring your campaign plan to your exact circumstances, you're losing efficiency, leaving voters on the table, and maybe handing your opponent the advantage they need to win.
