Data Analysis and Strategic Direction

Kickstart your political campaign.
District Topline Report - $200

Turn your unformatted voter file into an easily readable, insightful report. This is where your campaign plan starts! With your district clearly laid out, you can easily visualize your path to victory, and make your plan to cross the finish line on election day.

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Example Report: Click to View
Deep Analysis - $1250

If you need a hand building out your plan for election day, the Deep Analysis is for you. You'll receive an interactive map of your district with these insights overlaid, giving you a visual guide to the political landscape. Based on these findings, we'll provide strategic recommendations to help you identify opportunities and anticipate challenges.

District Analysis image
Example Report: Click to View
Campaign Plan Outline - $3000

Includes the District Topline Report and Deep Analysis. Together, we'll identify the benchmarks you need to reach and create a week-by-week schedule of tasks. We'll develop a preliminary budget and outline the staff you'll need to hire. The plan will also include a field strategy to guide your voter outreach efforts.

Campaign Plan Outline
Book a Strategy Session.

Campaign Managers Toolbox

I've developed the Campaign Managers Toolbox to provide you with the skills you need to get your campaign on the path to victory.

  • Summer Volunteer Management Checklist | Campaign Managers Toolbox
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  • Managing Stress on the Campaign Trail | Campaign Managers Toolbox
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  • New Candidate Checklist | Campaign Managers Toolbox
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  • Outlining your Campaign Plan | Campaign Managers Toolbox
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  • Developing a Budget | Campaign Managers Toolbox
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  • Coalitions and Volunteers | Campaign Managers Toolbox
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Downloadable Resources

If you're running for office, you don't have time to reinvent the wheel. Instead, pick up where others have left off with the packages below.
  • Six Month Field Plan Example
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  • Budget Templates
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  • Volunteer sign-up sheets
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Art of War for Politics

Featured in Campaigns & Elections and on The Business of Politics Show.

The advice handed down by Sun Tzu in "The Art of War" is surprisingly practical. Strategic principles such as planning, precise timing, and gaining the advantage are just as important to modern political campaigns as they were 2000 years ago. In "Ancient Wisdom for Modern Campaigns," Caitlin Huxley, a campaign strategist with over 15 years of experience, translates the ancient time-honored wisdom and shares relevant personal stories from the campaign trail, taking candidates through the process of planning, organizing, and winning political campaigns using these proven methods.

Huxley’s extensive experience ensures that this book provides specific strategies and tools for addressing contemporary campaign challenges, including voter engagement, digital marketing, and resource management. Each chapter focuses on a different aspect of Sun Tzu's "Art of War," translating them into actionable tactics for contemporary political campaigns. By integrating Sun Tzu’s timeless wisdom, this book helps you craft a campaign that resonates with today’s voters.

  • Free Preview: Ancient Wisdom for Modern Campaigns: Lessons from Sun Tzu's Art of War
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  • EBook: Ancient Wisdom for Modern Campaigns: Lessons from Sun Tzu's Art of War
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  • Bulk: Ancient Wisdom for Modern Campaigns: Lessons from Sun Tzu's Art of War
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