The Huxley Campaign Strategy Framework

“A step-by-step blueprint for a focused, strategic campaign.”

 

You’re running, reality is starting to hit, and you need a plan.

Candidates quit most often because they’re overwhelmed. There’s no plan... just noise. And it burns them out.

I help you cut through that. With a real strategy, and the ongoing support to follow through.

I’ve spent 15 years managing campaigns, analyzing, and directing strategy across the country. I’m also a Certified Project Manager. I build the plan, and help you stick to it.

Get your Blueprint
Phase 1 – Strategic Blueprint & Campaign Plan ($4,000 flat rate)

This is a campaign plan built from scratch around your district, your goals, your resources, and your message. You’ll walk away with a clear, step-by-step plan you can actually follow.

🔍 Want to see what a real Strategic Blueprint looks like?
View Example Campaign Plan (PDF)

  • District-specific data, vote goals & targeting
  • Messaging, issue focus & campaign narrative
  • Volunteer & staff organization
  • Campaign phases mapped from launch to Election Day


Phase 2 – Continuing Strategic Partnership ($1,000/month)

A campaign plan is only good if you stick to it. I'll stay on as your strategist and advisor, helping you execute with confidence, adjust, and keep moving forward. You’ll have regular 1-on-1 time with me to stay on track and get help when things shift.

  • Biweekly strategy calls with you and your team
  • Access via email/text for questions and decisions
  • Referrals to trusted professionals & help finding campaign staff

 

Start Your Strategic Plan

What Clients Say

Reardon Sullivan
Chairman, MCGOP
★★★★★

"Caitlins research was impeccable, and she was able to explain it in a way we could understand."

Marilyn Smolenski
Candidate, State Rep
★★★★★

"Caitlin provided insights and ensured my team and I knew how to use the information effectively."

Mike Yellovich
Polling Director
★★★★★

"Caitlins ability to distill complex information into actionable insights is unmatched."

Travis Sterling
Deputy Director
★★★★★

"Caitlin illuminated my blind spot where I was missing key insights on voters."

Justin R. Nudo
Campaign Fundraiser
★★★★★

"Caitlin meticulously plans every campaign detail, ensuring flawless execution."

Become a Client

Not ready to invest? Bootstrap it with our free resources.

I've created a library full of free guides and templates that walk you through my campaign planning process step-by-step. While nothing replaces professional strategic guidance, these resources will help you build a solid foundation for your campaign.

Browse our free campaign resources below:

  • Summer Volunteer Management Checklist | Campaign Managers Toolbox
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  • Managing Stress on the Campaign Trail | Campaign Managers Toolbox
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  • New Candidate Checklist | Campaign Managers Toolbox
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  • Outlining your Campaign Plan | Campaign Managers Toolbox
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  • Developing a Budget | Campaign Managers Toolbox
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  • Coalitions and Volunteers | Campaign Managers Toolbox
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  • Six Month Field Plan Example
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  • Budget Templates
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  • Volunteer sign-up sheets
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Art of War for Politics

Featured in Campaigns & Elections and on The Business of Politics Show.

The advice handed down by Sun Tzu in "The Art of War" is surprisingly practical. Strategic principles such as planning, precise timing, and gaining the advantage are just as important to modern political campaigns as they were 2000 years ago. In "Ancient Wisdom for Modern Campaigns," Caitlin Huxley, a campaign strategist with over 15 years of experience, translates the ancient time-honored wisdom and shares relevant personal stories from the campaign trail, taking candidates through the process of planning, organizing, and winning political campaigns using these proven methods.

Huxley’s extensive experience ensures that this book provides specific strategies and tools for addressing contemporary campaign challenges, including voter engagement, digital marketing, and resource management. Each chapter focuses on a different aspect of Sun Tzu's "Art of War," translating them into actionable tactics for contemporary political campaigns. By integrating Sun Tzu’s timeless wisdom, this book helps you craft a campaign that resonates with today’s voters.

  • Free Preview: Ancient Wisdom for Modern Campaigns: Lessons from Sun Tzu's Art of War
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  • EBook: Ancient Wisdom for Modern Campaigns: Lessons from Sun Tzu's Art of War
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  • Bulk: Ancient Wisdom for Modern Campaigns: Lessons from Sun Tzu's Art of War
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