Articles & Tutorials

Insightful and practical resources for those interested in political campaigning and data visualization.

“It’s All in My Head” Is Not a Campaign Plan

Most campaigns fail because they treat strategy like an idea instead of a system. I’ve managed campaigns for 15 years, and I’ve lost count of the number of candidates who say they have a plan, only to point to their head when asked to show it...

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Advantage Walk Training Tool

Paper walkbooks are a scam. The purpose of knocking doors is to sort voters into buckets, and build a relationship with IDed persuadables to ensure they remember your name on election day...

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7 Books for Strategic Thought

When planning a political campaign, you have to look at everything from a top-down view, often called a 30,000ft view, or the big picture. Detaching yourself from your first-person viewpoint takes practice. I find books like these are precisely the kind of practice I need to keep my correct orientation. I often suggest them to interns and staff looking to improve their ability to engage in strategic thought.

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