The Art of Campaigns: The Best Campaigns Balance Data with Instinct
Campaigns today live and breathe data. They analyze voter files, track engagement metrics, and build sophisticated models to predict turnout. But...
Articles & Tutorials
Insightful and practical resources for those interested in political campaigning and data visualization.
The Art of Campaigns: How Sun Tzu’s Strategies Apply to Modern Political Campaigns
The campaigns that succeed are the ones that think several moves ahead, anticipate their opponents’ actions, and execute their strategy with discipline...
Want to Win an Election? Here’s the Blueprint!
Most campaigns fail before they even get started, because they don't have an actual strategy. Winning is about data-driven decisions, disciplined execution, and...
Can a Moderate Win in Today’s Political Climate?
Conventional wisdom says partisanship is at an all-time high, and the narrative suggests moderates don’t stand a chance...
Advantage Walk Training Tool
Paper walkbooks are a scam. The purpose of knocking doors is to sort voters into buckets, and build a relationship with IDed persuadables to ensure they remember your name on election day...
2022 Election Results Maps
Uncovering campaign trends with heat maps: Comparing past and present results...
To Run or Not to Run? Is Running for Office Right for You?
Are you considering running for office in the upcoming election, but not sure if you're ready to take the leap? Making an informed decision is crucial, and this helpful flowchart will guide you through the essential questions every potential candidate should ask themselves...
Create your own voter contact app using Glide
Voter Contact is important! The goal of your voter outreach effort is to build relationships with the voters themselves, and create a connection.
Interactive & Scrollable Choropleth Maps in Python with GeoPandas and Folium
Choropleth maps are a powerful visualization tool for displaying geospatial data and are often used to show the distribution of a particular variable across a region. In this tutorial, I will walk you through the steps of creating interactive choropleth maps in Python using these two powerful libraries.
7 Books for Strategic Thought
When planning a political campaign, you have to look at everything from a top-down view, often called a 30,000ft view, or the big picture. Detaching yourself from your first-person viewpoint takes practice. I find books like these are precisely the kind of practice I need to keep my correct orientation. I often suggest them to interns and staff looking to improve their ability to engage in strategic thought.