Learn to Win
If you’re running for office, managing a campaign, or building a program, start here. Read the book, learn from case studies, and use guides and tools to improve execution.
Buy the Book
Podcast Episodes
Case Studies
Real examples of how strategy changes when data is better, and how to make progress when it isn’t.
What Becomes Possible With Better Data
A practical case study showing how richer data changes targeting, assumptions, and the strategic options available.
Working With the Data You Have
A case study on building usable voter universes and campaign decisions when the voter file is limited or messy.
Guides
In-depth tutorials designed to be used as operating manuals.
Field Organizing: A Complete Guide
A complete walkthrough of how real field programs are built: volunteer recruitment, doors, phones, training, retention, and GOTV.
Volunteer Sign-up Sheets for Political Campaigns
Free templates I’ve used for years. Designed to collect clean data, track commitments, and convert interest into action.
Want to Win an Election? Here’s the Blueprint!
A clean overview of what most campaigns skip: planning, targeting, budget discipline, and execution.
Blogs
To Run or Not to Run? Is Running for Office Right for You?
“It’s All in My Head” Is Not a Campaign Plan
Can a Moderate Win in Today’s Political Climate?
Campaign Strategy Test - Lessons from Sun Tzu
Advantage Walk Training Tool
Create your own voter contact app using Glide
2022 Election Results Maps
Interactive & Scrollable Choropleth Maps in Python with GeoPandas and Folium
7 Books for Strategic Thought
FAQ
Start with the book to get the strategic mindset, and think about your race from the 30,000ft level. Then move to the guides for practical planning, targeting, and execution.
It’s strategic. It translates Sun Tzu’s Art of War into a way to structure campaign decisions about timing, targeting, risk, and resources.
Most advice is either tactical or institutional. This focuses on decision quality, turning messy data into usable strategy and helping campaigns make clearer tradeoffs. The goal is understanding, so you can make better decisions with less stress.
Continuously. New material is added as it’s built. Last updated January 1, 2026.