Data Analysis and Strategic Direction
We start with a thorough analysis of your district, examining past performance of similar candidates, cross-referencing opinion polls with demographics, and analyzing the voter file to predict voting behavior. You'll receive an interactive map of your district with these insights overlaid, giving you a visual guide to the political landscape. Based on these findings, we'll provide strategic recommendations to help you identify opportunities and anticipate challenges.
Example Report: Illinois 10th Congressional District
Campaign Plan Outline
We'll identify the benchmarks you need to reach to meet your goal and create a week-by-week schedule of tasks. We'll develop a preliminary budget and outline the staff you'll need to hire. Where data is available, we'll provide insights on messaging that resonates with your target demographics. The plan will also include a field strategy to guide your voter outreach efforts.
Delivery & Timeline
All materials will be delivered to you in a folder filled with resources, including PDFs of the plan, the interactive district map, and any relevant research. We'll also include the voter file for your district.
The final package includes a first draft followed by a review and discussion, then a second draft incorporating any changes you'd or your stakeholders would like to see. The final product usually takes 2-3 weeks.