Voter Analysis & Targeting | Campaign Managers Toolbox

In an industry that is becoming more complex and relying more heavily on data analysis in even the most basic positions, campaign staffers and candidates in smaller races need to manage their voter files without relying on large firms. This guide seeks to provide you with the basic techniques necessary to manipulate and view that data in Excel.

To get the full benefit of this guide you should understand the basics of voter data and why it is important. You will also need to be familiar with Excel and have experience using formulas.

After familiarizing yourself with the basics, take a look at the Advanced Targeting Guide, to really step up your game!