Fundraising Basics | Campaign Managers Toolbox

Campaigns are expensive, and new candidates hold a lot of misconceptions about fundraising, often seeing it as no more than a necessary evil. This guide on the essentials of fundraising helps you move past that.

At its core, fundraising is about connecting with supporters on shared values and goals, and enabling them to effect change through your campaign. You should view it as an opportunity to form a community of individuals who are committed financially, emotionally, and ideologically to a shared vision for the future.

Check out the Developing a Budget guide which serves as a companion to this.