Articles

Why “It’s All in My Head” Is Not a Campaign Plan And why your campaign’s success depends on writing it down Most campaigns fail because they treat ...

Fundraising is part of every campaign but it can be quite challenging. Too often, campaigns sabotage their own success by burning through donors, i...

Campaigns today live and breathe data. They analyze voter files, track engagement metrics, and build sophisticated models to predict turnout. But r...

Most campaigns don’t fail because of bad messaging or a lack of funds but rather because they don’t understand the battlefield. Politics, like war,...

Want to Win an Election? Here’s the Blueprint “If you fail to plan, you are planning to fail!” ― Benjamin Franklin Most campaigns fail before they ...

Conventional wisdom says partisanship is at an all-time high, and the narrative suggests moderates don’t stand a chance. But I wanted to look close...

Voter Contact is important! The goal of your voter outreach effort is to build relationships with the voters themselves, and create a connection. Y...

Choropleth maps are a powerful visualization tool for displaying geospatial data and are often used to show the distribution of a particular variable across a region. In this tutorial, I will walk you through the steps of creating interactive choropleth maps in Python using these two powerful libraries.

This is going to be a 2-in-1 walkthrough of how to use older precinct-level shapefiles and their election results to calculate what percentage of the vote each candidate would have received in today's districts AND how to turn that into a sexy-looking choropleth map like the one below:

When planning a political campaign, you have to look at everything from a top-down view, often called a 30,000ft view, or the big picture. Detaching yourself from your first-person viewpoint takes practice. I find books like these are precisely the kind of practice I need to keep my correct orientation. I often suggest them to interns and staff looking to improve their ability to engage in strategic thought.