Data Analysis & Campaign Strategy

Ancient Wisdom for Modern Campaigns

Lessons from Sun Tzu's Art of War

Ancient Wisdom for Modern Campaigns

Campaign Planning

Strategic Blueprint & Ongoing Partnerships

A step-by-step campaign plan built for your district, plus continuing strategic support to keep you on track from launch to Election Day.

The Art of Campaigns Podcast

Winning Strategies from Industry Experts

Campaign planning framework

Ready to Build Your Winning Strategy?

Let's create a focused, strategic campaign plan that cuts through the noise and gets results.

What Clients Say

★★★★★

"Caitlins research was impeccable, and she was able to explain it in a way we could understand."

Reardon Sullivan, Chairman, MCGOP

★★★★★

"Caitlin provided insights and ensured my team and I knew how to use the information effectively."

Marilyn Smolenski, Candidate for State Rep

★★★★★

"Caitlins ability to distill complex information into actionable insights is unmatched."

Mike Yellovich, Polling Director

★★★★★

"Caitlin illuminated my blind spot where I was missing key insights on voters."

Travis Sterling, Deputy Director

★★★★★

"Caitlin meticulously plans every campaign detail, ensuring flawless execution."

Justin R. Nudo, Campaign Fundraiser

★★★★★

"Caitlins research was impeccable, and she was able to explain it in a way we could understand."

Reardon Sullivan, Chairman, MCGOP

★★★★★

"Caitlin provided insights and ensured my team and I knew how to use the information effectively."

Marilyn Smolenski, Candidate for State Rep

★★★★★

"Caitlins ability to distill complex information into actionable insights is unmatched."

Mike Yellovich, Polling Director

★★★★★

"Caitlin illuminated my blind spot where I was missing key insights on voters."

Travis Sterling, Deputy Director

★★★★★

"Caitlin meticulously plans every campaign detail, ensuring flawless execution."

Justin R. Nudo, Campaign Fundraiser

Become a Client

Not ready to invest? Bootstrap it with our free resources.

I've created a library full of free guides and templates that walk you through my campaign planning process step-by-step. While nothing replaces professional strategic guidance, these resources will help you build a solid foundation for your campaign.

Browse our free campaign resources below:

  • Summer Volunteer Management Checklist | Campaign Managers Toolbox
    $0.00
    $0.00
    Sold Out
    $0.00
    $0.00
    Sold Out
    View details
  • Managing Stress on the Campaign Trail | Campaign Managers Toolbox
    $0.00
    $0.00
    Sold Out
    $0.00
    $0.00
    Sold Out
    View details
  • New Candidate Checklist | Campaign Managers Toolbox
    $0.00
    $0.00
    Sold Out
    $0.00
    $0.00
    Sold Out
    View details
  • Outlining your Campaign Plan | Campaign Managers Toolbox
    $0.00
    $0.00
    Sold Out
    $0.00
    $0.00
    Sold Out
    View details
  • Developing a Budget | Campaign Managers Toolbox
    $0.00
    $0.00
    Sold Out
    $0.00
    $0.00
    Sold Out
    View details
  • Coalitions and Volunteers | Campaign Managers Toolbox
    $0.00
    $0.00
    Sold Out
    $0.00
    $0.00
    Sold Out
    View details
  • Six Month Field Plan Example
    $0.00
    $0.00
    Sold Out
    $0.00
    $0.00
    Sold Out
    View details
  • Budget Templates
    $0.00
    $0.00
    Sold Out
    $0.00
    $0.00
    Sold Out
    View details
  • Volunteer sign-up sheets
    $0.00
    $0.00
    Sold Out
    $0.00
    $0.00
    Sold Out
    View details

Art of War for Politics

Featured in Campaigns & Elections and on The Business of Politics Show.

The advice handed down by Sun Tzu in "The Art of War" is surprisingly practical. Strategic principles such as planning, precise timing, and gaining the advantage are just as important to modern political campaigns as they were 2000 years ago. In "Ancient Wisdom for Modern Campaigns," Caitlin Huxley, a campaign strategist with over 15 years of experience, translates the ancient time-honored wisdom and shares relevant personal stories from the campaign trail, taking candidates through the process of planning, organizing, and winning political campaigns using these proven methods.

Huxley’s extensive experience ensures that this book provides specific strategies and tools for addressing contemporary campaign challenges, including voter engagement, digital marketing, and resource management. Each chapter focuses on a different aspect of Sun Tzu's "Art of War," translating them into actionable tactics for contemporary political campaigns. By integrating Sun Tzu’s timeless wisdom, this book helps you craft a campaign that resonates with today’s voters.