I use data to help moderates win close elections
Winning Campaigns Don't Just Happen. They're Planned.
For someone in the middle in a competitive district, their margin of victory is razor-thin. Every vote matters, every decision counts, and there's no room for guesswork.
That's why serious campaigns start with a professional strategic plan.
Transform your campaign with a comprehensive strategic plan backed by sophisticated data analysis. This is your roadmap to finding and securing those crucial swing votes that make the difference between winning and losing.
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Professional District Analysis including interactive maps and proprietary voter modeling to identify hidden opportunities
Complete Campaign Blueprint with week-by-week execution plan
Strategic Resource Planning including budget framework and staffing recommendations
Field Operation Strategy with targeted voter outreach recommendations
Strategic Advice to guide implementation and decision-making
Not ready to invest? Bootstrap it with our free resources.
I've created a library full of free guides and templates that walk you through my campaign planning process step-by-step. While nothing replaces professional strategic guidance, these resources will help you build a solid foundation for your campaign.
Browse our free campaign resources below:
- Campaign Managers Toolbox 10 products
- Downloadable Resources 3 products
- Art of War for Politics 3 products
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Summer Volunteer Management Checklist | Campaign Managers Toolbox
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Managing Stress on the Campaign Trail | Campaign Managers Toolbox
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New Candidate Checklist | Campaign Managers Toolbox
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Outlining your Campaign Plan | Campaign Managers Toolbox
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Developing a Budget | Campaign Managers Toolbox
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Building an Organization | Campaign Managers Toolbox
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Six Month Field Plan Example
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Budget Templates
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Volunteer sign-up sheets
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Art of War for Politics
Featured in Campaigns & Elections and on The Business of Politics Show.
The advice handed down by Sun Tzu in "The Art of War" is surprisingly practical. Strategic principles such as planning, precise timing, and gaining the advantage are just as important to modern political campaigns as they were 2000 years ago. In "Ancient Wisdom for Modern Campaigns," Caitlin Huxley, a campaign strategist with over 15 years of experience, translates the ancient time-honored wisdom and shares relevant personal stories from the campaign trail, taking candidates through the process of planning, organizing, and winning political campaigns using these proven methods.
Huxley’s extensive experience ensures that this book provides specific strategies and tools for addressing contemporary campaign challenges, including voter engagement, digital marketing, and resource management. Each chapter focuses on a different aspect of Sun Tzu's "Art of War," translating them into actionable tactics for contemporary political campaigns. By integrating Sun Tzu’s timeless wisdom, this book helps you craft a campaign that resonates with today’s voters.
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Free Preview: Ancient Wisdom for Modern Campaigns: Lessons from Sun Tzu's Art of War
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EBook: Ancient Wisdom for Modern Campaigns: Lessons from Sun Tzu's Art of War
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Bulk: Ancient Wisdom for Modern Campaigns: Lessons from Sun Tzu's Art of War
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